| Profit Variability Analysis |
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This chart shows how your profit will change
based on variability in your assumptions of buy rate and CPC |
| DatingMagician.com |
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Directions: Input Assumptions into
light blue boxes (variable costs = costs that directly change based on |
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number of units sold, such as production,
shipping, etc. Do not include
overhead costs like salaries or development costs) |
| Assumptions: |
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How
To Read: The Results section shows what your profit per
1000 PPC clicks will be based on the assumptions provided. |
| Product Selling Price |
67 |
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The Variability Analysis shows your profit
at different buy rates and CPC's.
Your breakeven point is where the graph |
| Per Unit Variable Cost |
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crosses the $0.00 line. For example, using a selling price of 100,
per unit variable cost of 60, cost per click of 0.15, and |
| Cost Per Click |
0.1 |
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an estimated buy rate of 1%, you could go
as low as 0.4% buy rate (assuming your cost per click was $0.15 and still |
| Estimated Buy Rate |
1% |
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be profitable (not counting fixed
costs.) Likewise, if your buy rate
was 1%, you could pay as much as 37.5 cents per |
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click without going into the hole. |
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| Results: |
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| Profit/1000 Clicks |
$
570.00 |
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| Variability Analysis: |
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| Variable: Buy Rate |
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Variable:
Cost Per Click |
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Profit/ |
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Cost Per |
Profit/ |
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| Buy Rate |
1000 Clicks |
|
Click |
1000 Clicks |
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| 0.1% |
-$33.00 |
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0.010 |
$
660.00 |
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| 0.2% |
$34.00 |
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0.020 |
$
650.00 |
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| 0.3% |
$101.00 |
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0.030 |
$
640.00 |
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| 0.4% |
$168.00 |
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0.040 |
$
630.00 |
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| 0.5% |
$235.00 |
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0.050 |
$
620.00 |
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| 0.6% |
$302.00 |
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0.060 |
$
610.00 |
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| 0.7% |
$369.00 |
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0.070 |
$
600.00 |
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| 0.8% |
$436.00 |
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0.080 |
$
590.00 |
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| 0.9% |
$503.00 |
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0.090 |
$
580.00 |
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| 1.0% |
$570.00 |
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0.100 |
$
570.00 |
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| 1.1% |
$637.00 |
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0.110 |
$
560.00 |
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| 1.2% |
$704.00 |
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0.120 |
$
550.00 |
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| 1.3% |
$771.00 |
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0.130 |
$
540.00 |
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| 1.4% |
$838.00 |
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0.140 |
$
530.00 |
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| 1.5% |
$905.00 |
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0.150 |
$
520.00 |
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| 1.6% |
$972.00 |
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0.160 |
$
510.00 |
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| 1.7% |
$1,039.00 |
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0.170 |
$
500.00 |
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| 1.8% |
$1,106.00 |
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0.180 |
$
490.00 |
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| 1.9% |
$1,173.00 |
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0.190 |
$
480.00 |
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| 2.0% |
$1,240.00 |
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0.200 |
$
470.00 |
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| 2.5% |
$1,575.00 |
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0.250 |
$
420.00 |
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| 3.0% |
$1,910.00 |
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0.300 |
$
370.00 |
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| 3.5% |
$2,245.00 |
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0.350 |
$
320.00 |
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| 4.0% |
$2,580.00 |
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0.400 |
$
270.00 |
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| 4.5% |
$2,915.00 |
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0.450 |
$
220.00 |
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| 5.0% |
$3,250.00 |
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0.500 |
$
170.00 |
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| 10.0% |
$6,600.00 |
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1.000 |
$
(330.00) |
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